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LIQUID BEAUTY AI is an augmented reality technology, which expects to make color testing easier by simulating makeup products on a user’s face to show what they would look like in real-time and without having to upload a photo.


Created by LUXE Digital Now, the technology is also being introduced to standalone retail kiosks equipped with a touchscreen monitor and camera, as well as a mobile application that can be used on tablets at beauty counters or on consumers’ own handheld devices.


While 2D try-on tech has been increasing in popularity among online and in-store merchants, LIQUID BEAUTY AI in 3D is a naturally progressive step.